Education

7 Reasons Why Women Choose Permanent Makeup

Natalia Wardleworth · 6 August 2026 · 3 min read

Permanent Makeup truly is the next best thing. Women are reaping all its benefits and are coming back every year for more. So let me tell you just seven reasons why more and more women are choosing Permanent Makeup.

1.Time-saving

Whether you're a busy mum reaching for the makeup brushes — if you get the time to. Or a businesswoman who sees in early mornings all week long. This is your way forward! No more time-consuming mornings; with Permanent Makeup, you can always wake up looking fresh and ready to go.

2.To look more youthful

We're not talking surgeries and stitches; we're talking about enhancing the beauty you already have. Permanent Makeup can take YEARS off a woman's face by simply adding a strong arch to the brow or even defining the cupid's bow on your lips.

Before and after — brow transformation
Before and after — brow transformation.

3.No more worrying about leisure activities

Are you someone who tends to swim, run or cycle weekly? Or even enjoy a Pilates class or two? No more self-conscious classes and worrying if your makeup will sweat or rub off. Women should feel confident whilst enjoying leisure and sports. Permanent Makeup being waterproof and accessible makes it exactly that — possible!

4.Avoid allergic reactions to makeup

No more hunting for products and risking testing them on your sensitive skin! All my Permanent Makeup pigments are hypoallergenic; this means that there is little chance of an allergic reaction. They all contain the same lakes + oxides as top high street brands such as: Gucci, Chanel, MAC, Lancôme and Estée Lauder.

5.To correct asymmetry

Whether your eyebrows are sisters or your lip border is uneven, I can help! Permanent Makeup allows you to gain symmetrical facial features. From measuring the brows to gain the perfect arch to pencilling the cupid's bow back into your lips. Walk around with confidence, knowing your face is beautiful and symmetrical.

6.Restore lost hair

From losing hair as you've got older to over-plucking in the 90's. Hair loss is natural, and it happens to the majority of women with age, but it can also be caused by stress or other medical conditions. A simple Lash Enhancement can make the lashes look full and healthy again. Alongside Microblading or Powder Brows to fill in sparse hairs or even reconstruct whole new eyebrows just for you — it truly works wonders.

Lash enhancement result
Lash enhancement result.

7.Regain their confidence

Permanent Makeup is restoring women's faith and confidence one by one. Some add to features that make them feel self-conscious, and some enhance their favourite features. No matter your reasons, everybody deserves to feel like a hundred bucks. Small changes on the outside show and feel big on the inside.

If you've been considering having Permanent Makeup or have had a few thoughts spiralling, please do get in touch. I'd be more than happy to answer any questions you may have, or help you book in for a free consultation for further discussion.

Thinking about permanent makeup?

I'd be delighted to answer any questions. Free, no-obligation consultation — no pressure, just a chat.

Book a Consultation →

Or call and WhatsApp on 07586 344 623

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My What's and Why's as a Permanent Makeup Artist

25 July 2026 · 4 min read

Natalia on why she became a permanent makeup artist, what she loves about brows, lips and lash enhancement, and why confidence matters more than makeup.

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